When your profile is all set up, your business becomes visible on Google Maps, in the local business search results, and across other Google products. If you’re not familiar with Google Business Profile (known as “Google My Business” until last year), it’s a tool that lets you create a local listing for your business on Google as long as you can prove that you occupy the premises in question. Let’s dive in! A quick summary of Google Business Profile
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Wondering what types of videos you should be creating and how to add them to your Google Business Profile? Well, you came to the right place. It’s a simple way to generate more engagement, improve the prominence of your company in Google search, and bring more customers through the door. Hopefully, you now have a pretty good understanding of how local SEO works.Video can be a beneficial addition to any Google Business Profile listing. It’s a useful source of search volume ranges at the local level.
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Google Keyword Planner is a free keyword research tool from Google. It’s useful for keeping citations consistent, although you can do this manually. Yext is a tool for syncing and managing business information across multiple listings. It’s freemium and is useful for understanding if and where local searchers are likely to see your business. Grid My Business shows map pack ranking positions for a keyword in the area around your business. This is useful for finding relevant local and industry-specific citations. Our Link Intersect tool lets you find websites that link to multiple competitors. Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code. It tells you how much search traffic you’re getting, where it’s going, and what keywords it’s coming from.
Google Search Console is a free tool for monitoring your website’s search performance. Signing up for it is completely free and is something every local business owner should use. Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile. Let’s bring things to a close with a few local SEO tools you may find useful. To expand this list, use the service keywords as “seeds” to find more services people are searching for.įor example, if we plug the services above into Ahrefs’ Keywords Explorer and check the Matching terms report, we see keywords like: Here’s what that can look like for a plumber: This will help you maximize your presence for queries your customers are searching for. But others will search for queries relating to specific services like “drain unblocking.”įor that reason, you should begin by brainstorming and listing the services you offer. Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing “plumber” into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are “map pack” results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. In short, customers are searching for your business.
Local SEO is the practice of improving your online presence to get more business from local searches. First, let’s explore what local SEO is, why it matters, and how it differs from “regular” SEO.
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